Email
Marketing
SOLUTIONS By ATS

Marketing is a critical component of association communication and member engagement, but are you getting the most out of your solution?

BEST PRACTICES

  • It is recommended that iMIS serve as the authoritative source for email marketing campaigns. Email addresses, demographics, and tags should originate in iMIS and be passed to the email marketing platform.
  • Information like sends, bounces, opens clicks, forwards, and opt-outs should be stored in iMIS if they are helpful or can be combined with other data to guide in decision making.
  • Stay in compliance with anti-spam laws by syncing iMIS communication preferences to your mail platform. Using the out-out feature available through the email marketing platform is can make managing re-subscribing and preference management difficult.
  • Segmentation of lists are done in the email marketing platform. Syncing the demographics from iMIS, makes it makes creating target audiences.

ATS's iMIS-integrated marketing solution can help keep your members engaged by making it easy to dynamically target specific audiences based on information found in iMIS. It allows you to use iMIS communication opt-in/out preferences to handle unsubscribes so that your community gets the information they want to receive. Pushing back vital information to iMIS about how your members interact with your correspondence can be used for dashboards, engagement scoring, and to guide your organization in critical decision making.

THE CHALLENGE:

Marketing your association by engaging members and prospects with relevant, targeted information has never been more important. In the digital age of email, mobile apps and social media, there are more ways to do just that. Many associations turn to messaging software to automate marketing campaigns.

It’s a smart move. However, unless your organization’s messaging platform is integrated with your iMIS database, you’re missing out on vital functionality and the ensuing benefits.

THE ANSWER: Let ATS help you implement your streamlined marketing strategy.

With the ATS marketing solutions, you can:

Segment Audiences

Segment audiences for targeted marketing campaigns

Email Marketing Campaigns

Create drip email marketing campaigns that are triggered by members’ actions or behaviors

Use iMIS Dashboards

Use iMIS dashboards to analyze trends, further segment audiences, and inform content creation

iMIS Bridges powered by ATS

Introducing the iMIS Bridge powered by ATS Platform

Developed and supported by award-winning iMIS Authorized Solution Provider ATS, the iMIS Bridge powered by ATS platform support iMIS 300 & EMS and includes more than 120 integrations. Available integration modules for Email marketing solutions include the following: