ATS Real Magnet Bridge:
Take Real Magnet To Real Heights

Do you use Real Magnet to reach your members via targeted email, social, and mobile media? Make the most of your online marketing strategy with the ATS Real Magnet Bridge for iMIS, allowing your data to be shared between these two powerful applications seamlessly.

The Bridge to Big Benefits

By integrating iMIS and Real Magnet via the ATS Bridge, you can optimize your data to enhance member engagement and increase revenue.

Consider the benefits:

  • Decide when and which data to move with automated, scheduled, and on-demand data uploads from iMIS to Real Magnet.
  • Create queries and segment data based on Real Magnet activity, such as email status, opens, click-throughs, unsubscribe, and more.

It all adds up to greater insights and efficiencies, and it all comes in addition to the many advantages of using Real Magnet, including:

  • Email, Social, and Mobile in One Platform: Real Magnet lets you market across multiple channels all from one place! You get the convenience of managing one app (vs. multiple) as well as analytics that compare and contrast the effectiveness of the various channels.
  • Easy to Learn, Easier to Use: An intuitive interface allows you to get up and running quickly. Easy to use, flexible tools make message creation and list management a snap.
  • Deliverability is Job One: Deliverability is not an afterthought at Real Magnet: every feature of the platform was developed with deliverability in mind. In addition, Real Magnet's team of experts works with ISPs, partners, and directly with customers to ensure the highest possible delivery rates.

Key Features

  • Create queries in iMIS using IQA, SQL Views (non-Cloud versions only), or Ad-Hoc Queries (non-Cloud versions only)
  • Map queries in iMIS to Lists at Real Magnet
  • Record activities in iMIS for sends, unsubscribes, opens, and clicks
  • Create prospects in iMIS from forms created at Real Magnet

Supported Use  Cases

  • Contact lists can be created in iMIS via IQA and synchronized to Real Magnet on a scheduled basis.  Upon completion of the synchronization, contact information is updated in Real Magnet where e-mail communications can be sent to the various contact lists.  
  • Contact activity such as sent e-mails, unsubscribes, opens, clicks, and more are written to iMIS on a scheduled basis.  These data can be used to create additional IQA's for communication via Real Magnet as well and for other reporting purposes.  For example, a contact list of people who opened an annual meeting e-mail but did not register for the event.  
  • E-mail communications can be sent to contacts that are not in iMIS through Real Magnet with the option to have a new prospect record created in IMIS for the person.  Your Real Magnet representative will discuss implementation options with you.
  • If you have a use case that is not listed or would like additional information, please Contact ATS.

Easy Does It: Integration Made Simple

The ATS methodology for bridges uses the iMIS API's to achieve the results you expect from a world-class integration. We work closely with third-party partners to use their API's in the most efficient manner. We pride ourselves on building integrations that work on many versions of iMIS. This means that when you upgrade iMIS the bridges will continue to work without having to be rewritten.

The results of this methodology include:

  • Compatibility with all versions of iMIS (unless otherwise noted) using the appropriate iMIS API's that work best with your version of iMIS.
  • The flexibility of on-premise or hosted models for the software.
  • Easy set-up and one-time configuration including installation services from ATS.



Getting the Most Out of Your Email Marketing

Date: Wednesday, August 17, 2022

Time: 3:00 PM ET (1:00-2:00 PM MT)

Presenter: Randy Richter, Director of Technology, Partner
Moderator: Richard Banks, Sales Manager

Email marketing is a critical component of association communication and member engagement, but are you getting the most out of your solution? An iMIS-integrated email marketing solution can help by making it easy to dynamically target specific audiences based on information found in iMIS. It allows you to use iMIS communication opt-in/out preferences to handle unsubscribes so that your community gets the information they want to receive and pushing back vital information about how your member interacts with your correspondence back to iMIS so that it can be used for dashboards and engagement scoring to guide your organization in critical decision making. Join us as we review the many integrated email options.

Watch the Recording in the ATS Learning Center Download the Webinar Slides

The Changing Landscape of Integrated Email Marketing

Date: Wednesday, February 28, 2017

Time: 3:00 PM ET (1:00-1:30 PM MT)

Co-Presenter: Randy Richter, Director of Technology Solutions, ATS Partner
Co-Presenter: Jim Katz, Executive Vice President, Real Magnet
Co-Presenter: Brent Sitton, Director of Product Development

The world of email marketing is dynamic, but what is the right solution for your organization? Join us as we review integrated email solutions including Real Magnet, Informz, ASI Advanced Email Marketing and MailChimp. We will focus on the advantages of these iMIS integrated platforms and how to leverage the information pushed back to iMIS to be used for engagement tracking and much more.

Watch Recording Download the Webinar Slides

With All these Email Options, Which is the Right One for our Organization?

The iMIS community has several great options for email marketing, but which is the right one for your organization? Join us as we review the out-the-box iMIS email solution including iMIS Advanced Email Marketing and some of the features integrated third party email solutions offer. We will review strategies for managing your unsubscribes, automating your email deliveries and creating useful iMIS dashboards to provide real-time feedback on your organizations marketing activity.

Watch the Recorded Webinar Download the Webinar Slides

Powerful Prospecting: Marketing Automation and newly-enhanced ATS Real Magnet Bridge

Want to extend the reach of your marketing efforts using iMIS? The ATS Real Magnet bridge has been enhanced to support the adding of prospects generated from Real Magnet's Marketing Automation campaigns directly into iMIS! Learn how this powerful integration between Real Magnet and iMIS provides a seamless way to create, engage and convert prospects into community members.

Watch the recorded webinar Download the Webinar Slides

Email & Marketing Automation - Simplified

The ATS Real Magnet Bridge integrates iMIS and Real Magnet allowing you to energize your email marketing by combining your iMIS data with Real Magnet's behavioral analytics. Seamlessly transfer lists, tracking metrics, subscribe and unsubscribe data, and social metrics between the two applications.

Watch the Recorded Webinar Download the Webinar Slides