Improve Your Email Marketing with the ATS MailChimp Bridge to iMIS

Automate Member Communications and Data Sync

The ATS MailChimp Bridge to iMIS seamlessly connects your iMIS member database with MailChimp’s email marketing platform to streamline campaign management and member engagement. Automatically sync member data, subscription preferences, and custom fields from iMIS to MailChimp for precise audience segmentation and targeted outreach. Campaign engagement metrics—like email opens, clicks, and unsubscribes—flow back into iMIS, giving you a complete 360° view of your members’ interactions. Eliminate manual updates, improve data accuracy, and drive smarter, data-informed communication with the MailChimp Bridge to iMIS powered by ATS.

Video Overview:
Connecting iMIS & MailChimp

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MailChimp functionality

  • Advanced email authoring
  • Campaign management
  • Advanced analytics
  • Interest groups
  • Tags
  • SMS Texting

Key Features

  • Bulk upload people from multiple IQA queries in iMIS into multiple lists at MailChimp (e.g., MEMBERS, DONORS, PROSPECTS)
  • Automatically create and populate custom fields by adding them to an IQA
  • Upload MailChimp tags and MailChimp interests to easily segment records in MailChimp
  • Write back MailChimp activities into the iMIS record of each individual, including:
    • When an email was sent
    • Email delivery (sent, bounced, etc.)
    • Email opens
    • Email clicks (including URL and IP address)
    • Email unsubscribes
  • Use the uploaded lists to send email or SMS messages

Supported Use Cases

  • Contact lists can be created in iMIS via IQA and synchronized to MailChimp on a scheduled basis.  Upon completion of the synchronization, contact information is updated in MailChimp where e-mail communications can be sent to the various contact lists.
  • New mailing lists will be automatically created in MailChimp by simply adding them to the IQA. There is no need to manually create the list in MailChimp before performing the sync.
  • Custom fields, tags, and interests can be added as columns to IQA's and will automatically be created in MailChimp if they don't already exist.
  • Custom fields for contacts, such as paid through date, YTD donations and the like can be synched with MailChimp through IQA.
  • Tags for contacts, such as member type, CEO, Company Admin and the like can be synched with MailChimp through IQA to be used for segmenting e-mail campaigns. This means that tags will be added and removed from contacts based on the IQA's.
  • Interests for contacts, such as committee participation, chapter affiliation, and the like can be synched with MailChimp through IQA to be used for segmenting e-mail campaigns. This means that interests will be added and removed from contacts based on the IQA's.
  • Actions taken by mail recipients at MailChimp can be written back to iMIS. This data can be used to various purposes, including driving future e-mail campaigns.  For example, a promotional email can be sent to contacts encouraging them to register for an upcoming event. Information regarding who opened an email, clicked on a link in the email, etc. will be stored in iMIS. Using the power of the IQA, a query can be built to create a personalized message for:  
    • Recipients who never opened the email
    • Recipients who opened the email but didn't click on a link
    • Recipients who opened the email, clicked the link, added the registration to their cart but didn't check out (perhaps send them a coupon)
    • Recipients who opened the email, clicked the link, added the registration to their cart, and checked out
    • Recipients who performed any action but have never attended
    • Recipients who performed any action and are frequent attendees
  • Using the power of the IQA you can cross tabulate MailChimp actions with your iMIS data to create pinpoint targeted campaigns.
  • Use SimpleTexting and Mailchimp SMS to send texts to members like you would send an email to a list.
  • The synching of data occurs each night. If you have a member only list, new members will be added and dropped members will be removed automatically.
  • If an archived user is included in the IQA, the sync will unarchive the person and automatically add them to the mailing list.
  • If a user changes their email address, their iMIS ID will be removed from the current email address in MailChimp and a new record will be synchronized with the iMIS ID automatically.
  • If you have a use case that is not listed or would like additional information, please Contact ATS.

Easy Does It: Integration Made Simple

The ATS methodology for bridges uses the iMIS API's to achieve the results you expect from a world-class integration. We work closely with third-party partners to use their API's in the most efficient manner. We pride ourselves on building integrations that work on many versions of iMIS. This means that when you upgrade iMIS the bridges will continue to work without having to be rewritten.

The results of this methodology include:

  • Compatibility with all versions of iMIS (unless otherwise noted) using the appropriate iMIS API's that work best with your version of iMIS.
  • The flexibility of on-premise or hosted models for the software.
  • Easy set-up and one-time configuration including installation services from ATS.

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