Improve Your Email Marketing with the ATS MailChimp Bridge to iMIS

With the ATS MailChimp bridge, you can manage and report on your email campaigns iMIS. With the implementation of the ATS MailChimp bridge you can create dashboards to show open rates by member demographics and track open rates to conference registrations to view effectiveness of campaigns.

MailChimp functionality

  • Advanced email authoring
  • Campaign management
  • Advanced analytics
  • Interest groups
  • Tags

Key Features

  • Bulk upload people from multiple IQA queries in iMIS into multiple lists at MailChimp (e.g., MEMBERS, DONORS, PROSPECTS)
  • Automatically create and populate custom fields by adding them to an IQA
  • Upload MailChimp tags and MailChimp interests to easily segment records in MailChimp
  • Write back MailChimp activities into the iMIS record of each individual, including:
    • When an email was sent
    • Email delivery (sent, bounced, etc.)
    • Email opens
    • Email clicks (including URL and IP address)
    • Email unsubscribes

Supported Use Cases

  • Contact lists can be created in iMIS via IQA and synchronized to MailChimp on a scheduled basis.  Upon completion of the synchronization, contact information is updated in MailChimp where e-mail communications can be sent to the various contact lists.
  • Custom fields for contacts, such as paid through date, YTD donations and the like can be synched with MailChimp through IQA.
  • Tags for contacts, such as member type, CEO, Company Admin and the like can be synched with MailChimp through IQA to be used for segmenting e-mail campaigns.
  • Interests for contacts, such as committee participation, chapter affiliation, and the like can be synched with MailChimp through IQA to be used for segmenting e-mail campaigns.
  • Actions taken by mail recipients at MailChimp can be written back to iMIS. These data can be used to various purposes, including driving future e-mail campaigns.  For example, a promotional email can be sent to contacts encouraging them to register for an upcoming event. Information regarding who opened an email, clicked on a link in the email, etc. will be store in iMIS. Using the power of the IQA, a query can be built to create a personalize message for:  
    • Recipients who never opened the email
    • Recipients who opened the email but didn't click on a link
    • Recipients who opened the email, clicked the link, added the registration to their cart but didn't check out (perhaps send them a coupon)
    • Recipients who opened the email, clicked the link, added the registration to their cart, and checked out
    • Recipients who performed any action but have never attended
    • Recipients who performed any action and are frequent attendees
  • Using the power of the IQA you can cross tabulate MailChimp actions with your iMIS data to create pinpoint targeted campaigns.
  • If you have a use case that is not listed or would like additional information, please Contact ATS.

Easy Does It: Integration Made Simple

The ATS methodology for bridges uses the iMIS API's to achieve the results you expect from a world-class integration. We work closely with third-party partners to use their API's in the most efficient manner. We pride ourselves on building integrations that work on many versions of iMIS. This means that when you upgrade iMIS the bridges will continue to work without having to be rewritten.

The results of this methodology include:

  • Compatibility with all versions of iMIS (unless otherwise noted) using the appropriate iMIS API's that work best with your version of iMIS.
  • The flexibility of on-premise or hosted models for the software.
  • Easy set-up and one-time configuration including installation services from ATS.

Learn More About MailChimp


Getting the Most Out of Your Email Marketing

Date: Wednesday, August 17, 2022

Time: 3:00 PM ET (1:00-2:00 PM MT)

Presenter: Randy Richter, Director of Technology, Partner
Moderator: Richard Banks, Sales Manager

Email marketing is a critical component of association communication and member engagement, but are you getting the most out of your solution? An iMIS-integrated email marketing solution can help by making it easy to dynamically target specific audiences based on information found in iMIS. It allows you to use iMIS communication opt-in/out preferences to handle unsubscribes so that your community gets the information they want to receive and pushing back vital information about how your member interacts with your correspondence back to iMIS so that it can be used for dashboards and engagement scoring to guide your organization in critical decision making. Join us as we review the many integrated email options.

Watch the Recording in the ATS Learning Center Download the Webinar Slides

Creating a Seamless Workflow between iMIS and MailChimp

Date: Wednesday, June 10, 2020

Time: 3:00 PM ET (1:00-2:00 PM MT)

Presenter: Aaron Milligan, iMIS Consultant

Are you looking to streamline and maximize your Mailchimp email process? Integrating iMIS and MailChimp might do the trick. Join us as we review how to leverage IQA's and MailChimp Tags and Interests to easily segment your lists as well as best practices for unsubscribes and tips for increasing your deliverability. We will also review what information is pushed back to the member's activity record and how to maximize it's value with dashboards and engagement scoring.

Watch the Recording Download the Webinar Slides

Email Marketing with an iMIS Integrated MailChimp

Date: Wednesday, August 22, 2018

Looking for a cost-effective email solution? Join us for a case study on how the Council for Christian Colleges & Universities is leveraging an iMIS- integrated MailChimp solution to cost-effectively communicate with their community. We will also review how the ATS MailChimp Integration bridge allows lists to be sent and what information is sent back to iMIS.

Watch Recording Download the Webinar Slides