Email
Marketing SOLUTIONS By ATS

ATS's iMIS-integrated marketing solution can help keep your members engaged by making it easy to dynamically target specific audiences based on information found in iMIS. It allows you to use iMIS communication opt-in/out preferences to handle unsubscribes so that your community gets the information they want to receive. Pushing back vital information to iMIS about how your members interact with your correspondence can be used for dashboards, engagement scoring, and to guide your organization in critical decision making.

Best Practices

  • It is recommended that iMIS serve as the authoritative source for email marketing campaigns. Email addresses, demographics, and tags should originate in iMIS and be passed to the email marketing platform.
  • Information like sends, bounces, opens clicks, forwards, and opt-outs should be stored in iMIS if they are helpful or can be combined with other data to guide in decision making.
  • Stay in compliance with anti-spam laws by syncing iMIS communication preferences to your mail platform. Using the out-out feature available through the email marketing platform is can make managing re-subscribing and preference management difficult.
  • Segmentation of lists are done in the email marketing platform. Syncing the demographics from iMIS, makes it makes creating target audiences.

The Challenge:

Marketing your association by engaging members and prospects with relevant, targeted information has never been more important. In the digital age of email, mobile apps and social media, there are more ways to do just that. Many associations turn to messaging software to automate marketing campaigns.

It’s a smart move. However, unless your organization’s messaging platform is integrated with your iMIS database, you’re missing out on vital functionality and the ensuing benefits.

The Solution:

Let ATS help you implement your streamlined marketing strategy.

With the ATS marketing solutions, you can:

Segment Audiences

Segment audiences for targeted marketing campaigns

Email Marketing Campaigns

Create drip email marketing campaigns that are triggered by members’ actions or behaviors

Use iMIS Dashboards

Use iMIS dashboards to analyze trends, further segment audiences, and inform content creation

iMIS Bridges powered by ATS

Introducing the iMIS Bridge powered by ATS Platform

Developed and supported by award-winning iMIS Authorized Solution Provider ATS, the iMIS Bridge powered by ATS platform support iMIS 300 & EMS and includes more than 120 integrations. Available integration modules for Email marketing solutions include the following:

Ready To Learn More & Discover What’s Possible?

Are you curious about moving to iMIS EMS or interested in learning about what ATS can do for your organization?
Get a custom quote or book a live demo today—we’ll show you exactly how it works.

Request a Quote or Live Demo

Webinars On This Topic

Exploring Which Email Solution is Right for Your Organization: Mailchimp, Constant Contact, SendGrid, HubSpot and Others

Date: Wednesday, November 13, 2024

Time: 3:00 PM ET (1:00-1:30 PM MT)

Presenter: Randy Richter, Director of Technology Solutions, ATS Partner
Moderator: Richard Banks, Sales Manager

Join us for an insightful webinar designed for marketers, business owners, and anyone looking to enhance their email marketing strategy! In this session, we'll explore the power of integrated email solutions, focusing on four industry-leading platforms: Mailchimp, Constant Contact, SendGrid, and HubSpot.

Watch The Recording In The ATS Learning Center Download the Webinar Slides

Getting the Most Out of Your Email Marketing

Date: Wednesday, August 17, 2022

Time: 3:00 PM ET (1:00-2:00 PM MT)

Presenter: Randy Richter, Director of Technology, Partner
Moderator: Richard Banks, Sales Manager

Email marketing is a critical component of association communication and member engagement, but are you getting the most out of your solution? An iMIS-integrated email marketing solution can help by making it easy to dynamically target specific audiences based on information found in iMIS. It allows you to use iMIS communication opt-in/out preferences to handle unsubscribes so that your community gets the information they want to receive and pushing back vital information about how your member interacts with your correspondence back to iMIS so that it can be used for dashboards and engagement scoring to guide your organization in critical decision making. Join us as we review the many integrated email options.

Watch the Recording in the ATS Learning Center Download the Webinar Slides

World-Class Email Marketing with Constant Contact and iMIS

Date: Wednesday, March 9, 2022

Time: 3:00 PM ET (1:00-2:00 PM MT)

Presenter: Cynthia Munoz, Associate Account Manager, Constant Contact
Presenter: Randy Richter, Director of Technology, Partner
Moderator: Richard Banks, Sales Manager

Are you looking for an iMIS integrated state-of-the-art email solution? Join us as we highlight what makes Constant Contact a leading provider of email marketing tools for non-profits. We will also review how the ATS Constant Contact integration bridge will allow your staff to:

  • Use an IQA to push contacts, including demographics and tags, to Constant Contact
  • Create lists in iMIS with IQA’s that will be synched to Constant Contact
  • Write back actions into iMIS activities including sends, bounces, opens, clicks, forwards, and opt-outs
  • Create communication preference links to allow recipients to manage their communication preferences in iMIS without logging in
Watch the Recording in the ATS Learning Center Download the Webinar Slides

An iMIS-Integrated Constant Contact is a Cost Effective & Powerful Email Solution

Date: Wednesday, September 15, 2021

Time: 3:00 PM ET (1:00-2:00 PM MT)

Presenter: Randy Richter, Director of Technology, Partner
Moderator: Richard Banks, Sales Manager

Constant Contact, a leading provider of email marketing, is now a part of the iMIS Bridge platform. The bridge will allow iMIS users to push contacts via an IQA, including demographics and tags, to Constant Contact. Creating lists in iMIS with IQA's that will be synced with Constant Contact ensures that any changes made to individual's records in your iMIS database can be leveraged for impactful marketing activity. The bridge will also write back actions into iMIS as activities including sends, bounces, opens, clicks, forwards, and opt-outs, You can even create communication preference links to allow recipients to manage their communication preferences in iMIS without logging in. Join us as we review this exciting bridge and best practices for using iMIS and Constant Contact for email marketing.

Watch the Recording in the ATS Learning Center Download the Webinar Slides

Creating a Seamless Workflow between iMIS and MailChimp

Date: Wednesday, June 10, 2020

Time: 3:00 PM ET (1:00-2:00 PM MT)

Presenter: Aaron Milligan, iMIS Consultant

Are you looking to streamline and maximize your Mailchimp email process? Integrating iMIS and MailChimp might do the trick. Join us as we review how to leverage IQA's and MailChimp Tags and Interests to easily segment your lists as well as best practices for unsubscribes and tips for increasing your deliverability. We will also review what information is pushed back to the member's activity record and how to maximize it's value with dashboards and engagement scoring.

Watch the Recording Download the Webinar Slides

Email Marketing with an iMIS Integrated MailChimp

Date: Wednesday, August 22, 2018

Looking for a cost-effective email solution? Join us for a case study on how the Council for Christian Colleges & Universities is leveraging an iMIS- integrated MailChimp solution to cost-effectively communicate with their community. We will also review how the ATS MailChimp Integration bridge allows lists to be sent and what information is sent back to iMIS.

Watch Recording Download the Webinar Slides

The Changing Landscape of Integrated Email Marketing

Date: Wednesday, February 28, 2017

Time: 3:00 PM ET (1:00-1:30 PM MT)

Co-Presenter: Randy Richter, Director of Technology Solutions, ATS Partner
Co-Presenter: Jim Katz, Executive Vice President, Real Magnet
Co-Presenter: Brent Sitton, Director of Product Development

The world of email marketing is dynamic, but what is the right solution for your organization? Join us as we review integrated email solutions including Real Magnet, Informz, ASI Advanced Email Marketing and MailChimp. We will focus on the advantages of these iMIS integrated platforms and how to leverage the information pushed back to iMIS to be used for engagement tracking and much more.

Watch Recording Download the Webinar Slides

With All these Email Options, Which is the Right One for our Organization?

The iMIS community has several great options for email marketing, but which is the right one for your organization? Join us as we review the out-the-box iMIS email solution including iMIS Advanced Email Marketing and some of the features integrated third party email solutions offer. We will review strategies for managing your unsubscribes, automating your email deliveries and creating useful iMIS dashboards to provide real-time feedback on your organizations marketing activity.

Watch the Recorded Webinar Download the Webinar Slides

Powerful Prospecting: Marketing Automation and newly-enhanced ATS Real Magnet Bridge

Want to extend the reach of your marketing efforts using iMIS? The ATS Real Magnet bridge has been enhanced to support the adding of prospects generated from Real Magnet's Marketing Automation campaigns directly into iMIS! Learn how this powerful integration between Real Magnet and iMIS provides a seamless way to create, engage and convert prospects into community members.

Watch the recorded webinar Download the Webinar Slides

How Associations Are Leveraging Online Communities and iMIS to Provide More Value to Members

This free webinar will reveal the secrets of online community engagement using Socious and iMIS: (20 minute presentation, 10 minute Q&A)

  • Learn how to leverage private member communities to grow membership and increase retention
  • Find out how peer-to-peer communities keep more members engaged than other channels
  • Get advice for managing your online community efficiently and effectively from your iMIS platform
Watch the Recorded Webinar Download the Webinar Slides