Marketing Solutions: Getting the Right Message to the Right Members at the Right Time

The Challenge:

Marketing your association by engaging members and prospects with relevant, targeted information has never been more important. In the digital age of email, mobile apps and social media, there have never been more ways to do just that. Many associations are turning to messaging software like Real Magnet to automate marketing campaigns.

It’s a smart move. However, unless your organization’s messaging platform is integrated with your iMIS database, you’re missing out on vital functionality – and the ensuing benefits.

Let ATS help you implement your streamlined marketing strategy.

The Answer:

Our Marketing Solutions Suite makes the most of your third party software by fully integrating it with your iMIS data – the heart and soul of your association. As a result, you can automatically create, deliver and time your marketing messages, then analyze and adjust campaigns for maximum impact.

With the ATS Marketing Solutions Suite, you can:

  • Segment audiences for targeted marketing campaigns
  • Create drip email marketing campaigns that are triggered by members’ actions or behaviors (for example: members who paid dues on date x, took course y, attended event z, or ordered item a, all of which can be purchased through iMIS via the RiSE store or the ATS Online Marketplace)
  • Use iMIS dashboards to analyze trends, further segment audiences, and inform content creation